You are the library's biggest advocate. BE Public! Blow your own horn, because it will be the best thing for your library program.
1. Take LOTS of pictures. Document library events, field trips, etc.
2. YALSA Calendar of Teen Programming
3. Be an advocate for your library budget and resources. Work to justify needs through data.
4. Create an annual report of your library. See these great ideas!

AASL Advocacy Toolkit
A collection of ready-to-use tools to conduct an advocacy campaign-large or small-for school library media programs, including quotable facts about school library media centers, "What Parents Should Know" and a wealth of other resources.

AASL Introduction to Advocacy
PowerPoint presentation provides a basic framework for launching an advocacy effort on behalf of your school library media program.

Resources for School Librarians
Library Promotion